Displaying items by tag: Ava DuVernay

So I spent a couple hours up in Hollywood yesterday afternoon to cover something pretty interesting…

At a press event at the Screen Actors Guild, members of the UHD Alliance, three major consumer electronics manufacturers, and leading Hollywood filmmakers officially announced a new partnership effort to implement Filmmaker Mode as an extension of the 4K Ultra HD spec.

The idea is to ensure that when you watch a movie at home in 4K on your new Ultra HD display, whether from a disc, stream, or cable/satellite broadcast, it will look exactly as it should. UHD Alliance research suggests that as many as 80% of people who buy 4K TVs never change the settings out of the box. This means irritating features like motion smoothing and unnecessary processing are being applied to the image by default – processing that actually takes the picture away from the filmmakers’ intent.

What the Filmmaker Mode will do is to allow the user – either with one push of a button on the remote, or with a very easy and obvious menu setting – to set the TV’s display parameters to most accurately display the 4K content. This would be a baseline setting for the image – any added adjustments signaled by HDR10, HDR10+, or Dolby Vision metadata would happen on top of that setting. [Read on here...]

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