Displaying items by tag: Annie Chang
The UHD Alliance unveils the Filmmaker Mode initiative to ensure 4K TVs display movies properly at home
So I spent a couple hours up in Hollywood yesterday afternoon to cover something pretty interesting…
At a press event at the Screen Actors Guild, members of the UHD Alliance, three major consumer electronics manufacturers, and leading Hollywood filmmakers officially announced a new partnership effort to implement Filmmaker Mode as an extension of the 4K Ultra HD spec.
The idea is to ensure that when you watch a movie at home in 4K on your new Ultra HD display, whether from a disc, stream, or cable/satellite broadcast, it will look exactly as it should. UHD Alliance research suggests that as many as 80% of people who buy 4K TVs never change the settings out of the box. This means irritating features like motion smoothing and unnecessary processing are being applied to the image by default – processing that actually takes the picture away from the filmmakers’ intent.
What the Filmmaker Mode will do is to allow the user – either with one push of a button on the remote, or with a very easy and obvious menu setting – to set the TV’s display parameters to most accurately display the 4K content. This would be a baseline setting for the image – any added adjustments signaled by HDR10, HDR10+, or Dolby Vision metadata would happen on top of that setting. [Read on here...]
- My Two Cents
- The Digital Bits
- Bill Hunt
- 4K Ultra HD
- Filmmaker Mode
- UHD Alliance
- Rian Johnson
- Mike Fiedler
- Michael Zink
- Annie Chang
- LG
- Panasonic
- James Cameron
- Vizio
- Ron Martin
- Carlos Angulo
- Paul Thomas Anderson
- Ryan Coogler
- Patty Jenkins
- Martin Scorsese
- Christopher Nolan
- Ang Lee
- Christopher McQuarrie
- Ava DuVernay
- M Night Shyamalan
- The Duffer Brothers
- Damien Chazelle
- JJ Abrams
- Reed Morano
- Warner Bros
- Amazon Prime
- Universal Studios