History, Legacy & Showmanship

“It has the personality not of a particular movie but of a product, of something arrived at by corporate decision.” — Vincent Canby, The New York Times

Blockbuster. Juggernaut. Game Changer.

The event, or tentpole, film was taken to new heights during the summer of 1989, and the industry hasn’t been the same since. Sure, there were hits — and megahits — before, but everything this did was new, unorthodox or amplified: mass-saturation marketing, title-less posters, narration-less trailers, loads of tie-in merchandise, dual soundtrack release, one-day-early sneak-preview screenings, anti-piracy electronic-coded release prints, shattered box-office records, home-video release while still in theaters, franchise. [Read on here…]

Contact Michael Coate

Please type your full name.
Invalid email address.
Please send us a message.
Invalid Input
Loading...

Bits Latest Tweets

The Digital Bits
Bits #BD Review – @timsalmons checks out The Chill Factor (aka Demon Possessed), new to #Bluray from @ArrowFilmsVideo. @BillHuntBits #horror #slasher #demons thedigitalbits.com/item/the-chill…
The Digital Bits
Bits #BD Review – Dennis picks up 1953's The Hitch-Hiker on #Bluray from @KLStudioClassic. @BillHuntBits #filmnoir #noir thedigitalbits.com/item/the-hitch…
Be sure to follow Bits editor @BillHuntBits for breaking #Bluray & #4K #UltraHD news from 21 years of industry sources, plus Q&A, #film #spaceflight & #science talk, updates on his upcoming #sciencefiction novel & occasional #cat pix. (Note: Bits questions are best asked there.)