Those "retro" Force Awakens posters.
There are those who will argue that a poll be taken today, some 35 years after he died, John Wayne would remain the number one star in the world. In Scott Eyman’s compulsory new book John Wayne, he is described as a thoughtful, literate and savvy motion picture business insider workhorse who was among the first superstars to produce his own films as well as a hell of a fine actor.
In the late 1940s, a after triumphant rise and astonishing fall resulting from a huge 1930 dud called The Big Trail, Wayne was back on top after being cast in the still influential western Stagecoach and was a contract star for Herbert Yates at Republic pictures when he announced that he wanted to star and direct a film about the 1836 battle of the Alamo. While the subject matter was important to Wayne, according to Eyman, the star also knew to sustain in his particular field he would have to diversify.
“Actors aren’t supposed to have a brain in their heads, but I had enough to know if I was going to stay in the business I was going to have to start moving up the ladder,” he said.
Yates, after making promise after promise to Wayne, finally passed on the Alamo project and that same day, the Duke packed up his offices and never made another film for Republic, although it was during this next chapter in his life that he would do some his finest and most financially rewarding work – from Red River to Fort Apache and from The Quiet Man for which Wayne directed a scene or two, to The Searchers. So toxic was Wayne’s Alamo project that Warner Brothers, the studio which presented The Searchers and which housed Wayne’s production company Batjac, passed on the project. It didn’t matter. John Wayne was going to produce and direct The Alamo no matter what anyone said.
And so in 1956, saying that his career, personal fortune and standing in the business were at stake, John Wayne made deal after deal with United Artists, who invested $2.5 million of the ultimately $12 million budget, Texas oilmen and other independent investors. He began what became a year-long project to build his set and oversaw every single dimension of the film’s creation. Recognizing what a chore it would be to bring his dream project to the screen, Wayne was initially only going to make a cameo appearance in the movie – it was only after United Artists made his starring in the movie a proviso for box office insurance that he decided to play Davy Crockett.
Wayne spared no production expense. Every dollar spent is on the screen. The production was historic and Wayne used his almost, at the time, 30 years in the film business to get the look and accuracy he wanted. The Alamo began production on September 9, 1959 and wrapped December 18 of that same year, some 17 days over schedule. Wayne shot a whopping 560,000 feet of film and lost twenty pounds while filming. He also continued mortgaging everything he owned to pump into the budget, while, at the same time, accepted other funds that would eventually diminish his ownership of the film.
“I have everything I own in it,” Wayne was quoted as saying.
As Wayne was editing the picture, he released a statement which might shed some insight into his determination to make the film at all costs.
“The best reminder of what makes this a great nation is what took place at the Alamo in San Antonio. It was there that 182 Americans holed up in an Adobe mission fought for 13 days and nights against 5,000 troops of the dictator Santa Anna. These 182 men killed 1,700 of the enemy before they were slaughtered because they didn’t think a bully should push them around.”
No grit, John Wayne? Not much.
When the picture opened, it was reviewed as a majestic achievement, with a subpar script. Even with luminaries such as John Ford and William Wyler telling him to edit the script before shooting, Wayne was so loyal to its writer James Edward Grant that The Alamo was shot as written, including speeches that were too long, romantic subplots that were meaningless and an overall sense of, well, cornball.
The Alamo was originally slated by UA to play a “roadshow engagement” with expensive reserved seats, however the type of people who attended those pictures, like Oklahoma! and Porgy and Bess were not necessarily John Wayne fans and it was ironic that a subpar Wayne film North to Alaska, in release at the same time, was outperforming The Alamo at the box office. The Alamo eventually went into general release in both domestic and foreign markets, where it amassed $15 million, which, what with prints, advertising and other costs represented a $2 million dollar loss.
In 1967, Wayne’s company, Batjac, sold all of its final ownership to UA and the studio owned the movie outright. After some thought of putting The Alamo back on screens in those pre home video days, the movie finally premiered on NBC television almost 11 years after it was released.
This is actually how our story begins.
After being created in 1919 by then superstars Mary Pickford, Charles Chaplin, Douglas Fairbanks and D.W. Griffith, United Artists studio was on lean times when it was taken over by attorneys turned producers Arthur Krim and Robert Benjamin in 1951. From that point, it became a Hollywood mainstay – starting with The African Queen and later becoming home to such disparate artists as Burt Lancaster, Billy Wilder, Otto Preminger and Stanley Kramer. Its first Best Picture Oscar was for Marty and the studio would later win for West Side Story and The Apartment. UA was the home for the James Bond films, the Clint Eastwood/Sergio Leone spaghetti westerns and the Pink Panther series. In the 70s, the studio was home to Woody Allen and Last Tango in Paris.
Krim and Benjamin, in 1978, left UA to form a company called Orion with Warner Brothers. The new team at UA immediately sank all the company’s resources into a little film called Heaven’s Gate.
United Artists was eventually sold to an MGM studio to form MGM/UA Entertainment. In 1985 Ted Turner bought the company for $1.5 billion and it was renamed MGM Entertainment Co. Turner then sold the UA portion of the studio to studio investor Kirk Kerkorian, while keeping the pre 1986 MGM film library for himself, which included all pre 1950 Warner Brothers pictures and all from RKO. The new Kerkorian led MGM Entertainment Co. had some produced hits in the 80s, such as the Bond film The Living Daylights and Rain Man but eventually became dormant.
In the early 90s an Italian promoter named Giancarlo Parretti bought the company but soon his bank, Credit Lyonais had to take over due to non payment and began production on new Bond and Pink Panther films. The studio bounced around again, at one time it was managed by Tom Cruise, but, by this point, UA is completely under the MGM logo and was listed as a co-producer of Fame, a remake of an MGM release, and Hot Tub Time Machine.
Today MGM is co financing movies and letting other studios distribute. It distributes those properties to international television as well as its other titles, which include product from, listen up here, United Artists, Orion, American International (Roger Corman pictures), Filmways (Dressed to Kill), The Cannon Group (52 Pickup), The Samuel Goldwyn Company (Sid and Nancy), Polygram (Fargo), Hemdale (The Terminator), Gladden (Fabulous Baker Boys), Castle Rock (Misery) and Island (Trip to Bountiful). It also owns Blue Velvet and Manhunter.
And, either because the classic films known by their MGM brand are now owned by Turner, or because management doesn’t see it as a profitable enterprise or because, after so many ownership groups have held the MGM name, there is no emotional investment, MGM, the all new MGM and owners of all the pictures we’ve been talking about like Sweet Smell of Success or Network or The Fortune Cookie or Annie Hall or, yes, The Alamo does not in any form or fashion have a film restoration department and, as we hear from the front lines, there are no plans to form such at all.